Sport United States Project #26774

Advancing education and opportunity through Rugby

by The ATLAS Foundation

Project Report | May 26, 2020
May Report (COVID-19)

By Rory Hamilton | Marketing & Communications Officer

Currently we are diverting most of our funds to be able to support emergency coronavirus relief efforts by our projects around the world. Initially we were terribly worried about what Covid-19 would do when it hit the slums and shanty towns in which our kids. What has actually devastated them is the loss of food, crime from people desperate for something to eat, and the risk of disease and starvation.

In South Africa, our coaches have been making masks and distributing food vouchers to our kids and their families, and in Memphis, USA the team have coordinated an amazing community-wide effort to help support kids with their education and wellbeing through donated laptops, gym equipment and online educational programmes as well as delivering vital food and health supplies.

We have recently been part of a large online effort organised by the RAF Police Rugby team, the Flying Pigs, who led the Around the World in 7 Days Challenge.

The RAF Police Rugby team want to show their support and raise money for rugby and forces charities doing great work to support kids and families in the midst of the coronavirus pandemic.

In the UK, Atlas will be one of 5 charities (NHS Charities Together, The Atlas Foundation, Rugby For Heroes, RAF Benevolent Fund, Scotty’s Little Soldiers). In the USA, Atlas will be the sole charity.

It is also a great opportunity to pay tribute to the men and women of the forces who lay down their lives to keep us safe. We are privileged and humbled to be nominated by the RAF Police Rugby Club.

So far the challenge has completed its target miles twice and raised £6,616 in the UK and $4,744.52 in the USA.

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Jan 24, 2020
January Update

By Rory Hamilton | Atlas Foundation Marketing & Comms Officer

Following a fantastic visit from Memphis Inner City Rugby, and an inspirational appearance at the Chairman's Annual Dinner in September, there is a lot to look forward to in the US!

We are jsut comign up to the start of the coaching season where we look forward to working with more kids in schools and helping them achieve the best they can achieve. PLUS we've got two exciting things of note are coming up in February.

1. On 13th February we are delighted to be co-hosted by Milbank LLP at their New York office in Hudson Yards. The event will be the official launch of Atlas USA, our new US legal entity which will allow greater tax benefits for US donors, and therefore we will be able to send more money towards the amazing projects we support, not only in the US, but also across the Americas. The event will introduce the amazing progress of the Memphis Inner City Rugby project as well as Atlas USA Chairman Laurence Geller. There will be an auction with lots of exciting prizes to be won, as well as ample opportunity to donate generously to our project.

2. Coinciding with the launch is the visit of Charlie Line - the boy who ran onto the pitch at the 2015 RWC Final and (after being tackeld by a security guard) was given the legend, Sonny Bill Williams' winner's medal. They formed an amazing friendship and 5 years on are looking to use that friendship for good. They have started up a Charitable Fund called Gold For Good which will help support projects inspired by Atlas across the world. Charlie is embarking on a tour of Atlas projects, and will be filming, photographing and interviewing the amazing projects we work with - from this we will be able to build up a bank of stories to tell and share with our friends. Memphis will play host to Charlie in February and get him involved right up until March.

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Oct 30, 2019
Successful Visit to UK

By Rory Hamilton | Marketing & Communications Officer

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