By Andrea Smith | Acting Director
Happy New Year from the TYO teams in DC and Lebanon!
Despite the challenges facing Lebanon in conjunction with the conflict in Syria, our female business leaders remain a hard-working dedicated group, determined to overcome the obstacles that may stand in the way of their success. The women have most recently completed the Corporate Identities/Branding of their businesses, and are ready to go to print! This means that the women will now be equipped with products that can be sold anywhere in Lebanon, or abroad!
Here is an inside look at 3 of our top 10 women’s businesses and products:
Ms. Sahar Abo Doleh has been working hard on establishing her honey as a premium product, to be sold all across Lebanon. She worked with our volunteer graphic design team to develop her concept: “Pure Mountain Honey,” and the WEL team has secured market opportunities for her product, once she is ready.
Ms. Hwayda Charaf Eddine has a real artistry with her accessories and the name of her business says it all: “Hwayda’s Accessories.” Her branding is as lovely and as feminine as her accessories!
Finally, Ms. Asma Amyouni has managed to create a secret special blend of herbs in her preserved olives that have created a niche for her product. Her “Wadina Herby Olives” will take the market by storm!
In addition to their branding, 6 of our women recently participated in an Exposition, hosted by the Chamber of Commerce, Industry and Agriculture of Tripoli (CCIAT), which provided them with additional networking opportunities, as well as the chance to sell their products.
Congratulations to all the WEL women in this big step towards creating a brand for their products, which will serve to help them in both accessing markets, and networks for sale!
With the start of the new year, we look forward to continue to network with our business women in Northern Lebanon and are thrilled to report that TYO Lebanon will launch a new round of traning, coaching, and incubation for women in the Bekaa Valley! Please stay tuned to our blog and Facebook page for updates on the program's pogress.
We sincerely thank you for your continued support and wish you a happy and healthy 2013!
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