Disaster Response Mexico Project #35382

Rebuilding lives of Mexico's earthquake victims

by Habitat International Coalition

Rebuilding lives of Mexico's earthquake victims

Project Report | Aug 29, 2019
Media campaign on social reconstruction of habitat

By Maria Silvia Emanuelli | project Leader

After several months of work on Monday, August 26, we were able to launch our social media campaign to publicize the results of the processes of social reconstruction of the habitat in the Isthmus of Tehuantepec (Oaxaca) carried out by our members organizations. These processes, which put human beings and their needs at the center of the reconstruction of the habitat destroyed by the earthquakes of 2017, can offer useful elements of reflection and proposals to the Mexican authorities that are currently working on the Housing Plan 2020- 2024. With the campaign we aim to: 1. sensitize the audience on issues that they might not know; 2. Influence the authorities' decisions on the matter (for this we will also continue to lobby directly); 3. get an emotional link with the stories that appear in the video and the other content worked for the campaign; 4. generate interactions with our audience in the issue. The campaign consists of several phases and will culminate on September 19, the day on which we remember the earthquake that Mexico City suffered two years ago. That day the video whose elaboration this project supported,will be launch in social networks. We are also organizing the video projection in the communities that participated in it.

If you want to support the campain and want to know more about its content please follow our networks: https://twitter.com/HIC_AL and https://www.facebook.com/HICAmericaLatina/!

Después de varios meses de trabajo, el lunes 26 de agosto pudimos lanzar nuestra campaña en redes sociales para dar a conocer los resultados de los procesos de reconstrucción social del hábitat que nuestros miembros llevaron a cabo en el Istmo de Tehuantepec (Oaxaca). Estos procesos, que colocan a los seres humanos y a sus necesidades en el centro de la reconstrucción del hábitat destruido por los terremotos de 2017, pueden ofrecer elementos útiles de reflexión y propuestas a las autoridades mexicanas que actualmente están trabajando en el Plan de Vivienda 2020-2024. Con la campaña buscamos: 1. sensibilizar a la audiencia sobre temas que tal vez no conozcan; 2. Influir en las decisiones de las autoridades sobre el asunto (para esto también continuaremos presionando directamente); 3. generar un vínculo emocional con las historias que aparecen en el video y en los demás contenidos trabajados para la campaña; 4. generar interacciones con nuestra audiencia en el tema. La campaña consta de varias fases y culminará el 19 de septiembre, el día en que recordamos el terremoto que sufrió la Ciudad de México hace dos años. Ese día el video cuya elaboración apoyó este proyecto, se lanzará en las redes sociales. También estamos organizando su proyección en las comunidades que participaron en el.

¡Si desea apoyar la campaña y saber más sobre su contenido, siga nuestras redes y comente: https://twitter.com/HIC_AL y https://www.facebook.com/HICAmericaLatina/!

Attachments:

Campaign Plan (PDF)

Back to all project reports

About Project Reports

Project reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.

If you donate to this project or have donated to this project, you can receive an email when this project posts a report. You can also subscribe for reports without donating.

Sign up for updates

Organization Information

Habitat International Coalition

Location: Delft - Netherlands
Website: http://www.hic-gs.org/
Facebook: Facebook Page
Twitter: @habitat_intl

Project Leader:
first2042882 last2042882
United States

Funded Project!

Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.

Still want to help?

Support another project run by Habitat International Coalition that needs your help, such as:

Support evicted people in Mexico

Find a Project