By Linnie Pawlek | Executive Director
GOOD MORNING ALL! PREPARARTIONS ARE UNDERWAY TO BEGIN OUR CAMPAIGN INITIATIVE. TO DATE WE HAVE BEEN WORKING WITH OUR GHANAIAN PARTNER, ALLIANCE FOR AFRICAN WOMEN INITIATIVE, TO ADAPT OUR BUSINESS EDUCATION CURRICULUM TO MEET THE SPECIFIC NEEDS OF THE COMMUNITY. THROUGH OUR LOCAL PARTNER WE HAVE GREATER ACCESS TO LOCAL LEADERS AND CAN IDENTIFY COMMUNITIES AND WOMEN WHO WILL BENEFIT FROM THE PROGRAM BEFORE WE ARE IN COUNTRY.
THE SCRIPTS FOR ALL VIDEOS HAVE BEEN WRITTEN AND WE ARE WORKING ON THE MOTION GRAPHICS AND VISUALS WHICH MAKE OUR VIDEOS ENGAGING AND EFFECTIVE.
OUR GOAL FOR THE INITIAL PROJECT IS TO PROVIDE WOMEN WITH THE BUSINESS TRAINING THEY NEED TO BEGIN OR EXPAND A SMALL BUSINESS. IN ADDITION, OUR PROJECT AIMS TO INCREASE BASIC LITERACY, BASIC NUMERACY AND DIGITAL LITERACY OF FEMALE ENTREPRENEURS.
TO MAKE SURE THAT THE PROJECT CONTINUES AND THE REACH IS ABLE TO SPREAD WE ARE FOCUSED ON TRAINING LOCALS, IDENTIFIED BY OUR PARTNER, IN USING OUR HYBRID MODEL. THIS ALLOWS FOR LOCAL TAKEOVER OF THE PROJECT AFTER THE INITIAL THREE MONTH PERIOD.
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