By Jasson Muir Clarke | Marketing and Brand Manager
Our capacity-building project in the Costa Rican Osa Peninsula, the most biologically intense place on Earth, has concluded its training phase with two workshops in Finance and Marketing, delivered by staff from the SAN Secretariat.
This is the second time we have held workshops to strengthen capacities for smallholder farmers affiliated to the local cooperative, OsaCoop. This has been made possible thanks to funds provided by the British Embassy in Costa Rica and you, the donors from the GlobalGiving fundraising platform.
After successful roll-out the first trainings on good agricultural practices, biodiversity protection and forest restoration techniques, we have asked farmers at the end, which additional areas they would like to receive training on, and many have responded that they would like to get more knowledge about financial, administrational and marketing aspects of small organizations and agribusinesses.
Access to credits and safety nets (insurances, subsidies, grants and savings) are almost nonexistent, as there are few financial institutions operating in the region and fewer even willing to support farmers due to the high risk of their business and the instability of their income generation. Although all farmers own their lands, several of them do not have the land titles that are required to use their properties as warranty when trying to access credits.
“I’m very grateful to the SAN team for its contributions to this group of farmers in the Peninsula. The entire workshop program has been very thorough, and ideal for farmers to design their agroecological farm and now promoting it as an agritourism asset,” commented Alexánder Solórzano, OsaCoop’s manager.
The price OsaCoop farmers get in payment for their harvested crops is the same as the other producers, although their conditions are significantly more sustainable than conventional oil palm and cacao. They all agreed that they need to improve their market channels (including the jump to virtual and niche markets) and enhance their communication efforts with their potential clients to better inform about what makes their crops/products unique.
“These trainings were very interesting because things that we didn’t consider to be part of marketing, actually are marketing activities that we do every day, and the advice provided will make a difference in the projects we have planned,” said Lorena, one of OsaCoop associate farmers.
In this second round of workshops, foundational concepts on finance, marketing and communications were brought closer to the farmers. The aim of including these concepts was to contribute to strengthening the cooperative and its members to positioning themselves better in the market, improve consumer and client communication and potentially improve financial operations. Our training provided local producers with practical knowledge in concepts like cost control, financial statements, record keeping, customer personas, marketing mix, pricing strategies and product promotion and distribution.
SAN is excited to wrap up this phase of trainings with the OsaCoop organization and we are confident that this collaborative effort will make a lasting impact in protecting rural livelihoods in the Costa Rican Osa Peninsula.
By Jasson Muir Clarke | Marketing and Brand Manager
By Jasson Muir | Marketing and Brand Manager
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