By Paola Vasquez | Contame Manager
Often, Guatemalans’ ability to conduct business seems underestimated. A crucial distinction we promote is our commitment to local programs that respect and honor indigenous customs and values. As we face rapid transitions due to globalization, climate change, and technological advances, we recognize the importance of preserving our cultural institutions, which have been pillars of our survival for centuries.
Our sacred book, the Popol Vuh, proclaims, "that all may rise and no one is left behind." Therefore, this programming initiative is based on the common good, as it focuses on developing collaborative platforms that respect and value local cultural practices. By fostering cooperation and creating mutual support networks, we promote shared and sustainable growth, aligned with the values and traditions of our communities.
However, while this collaborative and empowering approach is positive, we must address a crucial aspect: How to facilitate innovation among women entrepreneurs?
Starting an innovative social enterprise is rewarding but challenging, especially when it comes to obtaining funding. For many women in Guatemala, the path to entrepreneurship involves overcoming the difficulties of obtaining capital through loans. Loans with interest often extract wealth and leave women trapped in perpetual debt.
The story of Bilha, Gloria, and Eloisa is an inspiring example. Despite being single mothers and having overcome domestic violence, they have succeeded with their artisanal sausage business. Thanks to a year-long training in marketing and commercialization, they have implemented their business plan developed with the Online Marchante Project.
Currently, they need an industrial meat grinder, but the idea of acquiring it through a high-interest loan discourages them. However, they remain hopeful of finding an alternative to grow their business. They started with a production of 3 pounds of pork, a year later, they are producing 40 pounds of pork sausages, 25 pounds of chicken breast sausages, and, recently, 10 pounds of vegetarian sausages, weekly.
Through "Grants for the Common Good" we are creating a financial safety net that protects small enterprises from unexpected financial difficulties. Therefore, we propose a change in the practice of angel investors, calling them "cultivators." Instead of simply providing capital, our partners engage in a sacred relationship aimed at enriching the 'social soil' so that it becomes fruitful and abundant.
Be a cultivator of opportunities. Together, we can grow a debt-free future.
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