Social enterprise owned by indigenous mayan women

Weaving Change: Juxta's Role in Empowering Women and Promoting Ethical Practices

One of the greatest achievements of Juxta has been the personal and professional development of its members, particularly in the area of communication. Through spaces for exchange and collaboration, the artisans have significantly improved their expressive skills, allowing them to confidently assume the role of brand ambassadors. This transformation has been essential not only for Juxta's external projection but also for the evolution of its narrative towards a more inclusive and multicultural model, deeply connected to the realities and values of their communities, emphasizing the importance of teamwork and community cooperation.

The leadership of Juana, producer, partner, and co-owner of Juxta, perfectly exemplifies this process. Her role has been fundamental in the growth and consolidation of the brand. Throughout this journey, she has highlighted the initiative and represented the 83 women artisans involved in the venture. Her active participation in project presentations and the creation of strategic links has generated new opportunities for all members, fostering both individual and collective development. Furthermore, her ability to communicate the vision and values of Juxta clearly and effectively has been decisive in strengthening business relationships and expanding the brand into new horizons.

Recently, thanks to Juana's representation, Juxta secured third place among over 500 projects at the "Chiapas Tierra de Emprendimiento" event. This achievement allowed Juxta to represent the state of Chiapas in the national program "Posible MX," broadening its network of contacts and opening new opportunities within the entrepreneurial ecosystem. Participation in these spaces has highlighted not only the high artisanal quality of Juxta’s products but also its innovative approach based on ethical production and community empowerment.

As a result of these efforts, key collaborations have emerged with major national companies under a B2B business model, reaffirming Juxta's commitment to responsible production and its core values. These alliances have facilitated the expansion of the brand's production capacity, allowing access to new markets and contributing to the sustained growth of the venture. Additionally, these collaborations have strengthened the positive impact of Juxta on artisan communities, enhancing their economic and cultural development and positioning women as protagonists in this transformation process.

With each new alliance and achievement, Juxta continues to establish itself as a reference in ethical textile production, celebrating not only the cultural richness of the communities it represents but also the transformative power of women in creating new realities. The brand advances in its mission to empower women artisans, generating a lasting and sustainable impact, underscoring the importance of cooperation, respect for ancestral traditions, and commitment to a fair and equitable business model.

Links:

• Juxta