By H Wayne Renz | Treasurer HHWT
HHWT’s New Nickname Escuela de Artes Industriales
Have Hammer Will Travel A.C is our legal name and will never change, but we come to
our name is not easily translated in Spanish and students and community do not
recognize it easily and see it as unacceptable.
The board of directors of HHWT realized that this is a moment in time for more
recognizable nickname that is needed for a variety of reasons. That a new nickname to
fit our future vision as we grow and society changes. Changing our nickname
(wordmark) to Escuela de Artes Industriales is a huge decision for HHWT. Getting it
right can secure the long-term future of HHWT and boost awareness, reputation, and
income. Getting it wrong can be an expensive disaster and too often the decision is
made without the proper care or research. HHWT has done our due diligence and
research. HHWT is looking into getting the new nickname word marked legally. Out
research shows we are the only school using that work mark.
Our current name Have Hammer will Travel A.C. does not do justice
In the beginning of HHWT we did splendid work traveling with woodworking tools to
local orphanages. HHWT now has a physical location that woodworking and industrial
arts classes our taught.
Does our current name (or brand name) do our magnificent work justice? Do people
understand the kind of work that HHWT does because of the name? Or are they
distracted or confused by it? The single most important objective of any name or brand
is that they do justice to, that it waves the flag for all the work of staff and
volunteers and all those changed lives of beneficiaries.
According to branding specialists that HHWT spoke with. Names fall into three
categories: the abstract, the implicit and the explicit. Many charities continue to favor
explicit names that explain what they do or the cause area in which they work. It was
suggested HHWT do the same with our new wordmark (nickname to be explicit).
Which will take about six months promote, use, and get Escuela de Artes Industriales
well known.
Per websters dictionary, Explicit means stated clearly and in detail, leaving no room for
confusion or doubt.
In 2021 HHWT Board of directors has created a 5-year capital campaign of owning the
building that we rent and improving our campus. The new nickname Escuela de Artes
Industriales will help our school achieve our future capital campaign goals.
In 2021 we created an all-female woodworking class. Let us face it: in this culture, it’s much more likely for men to be comfortable with tools and carpentry than women. But given the chance to learn, women can be just as proficient as men when it comes to manifesting their own creative building ideas. Women need a different space. Since bodies are different, and backgrounds and learning styles are likely different. HHWT created need a female-oriented space, just for women!
This class is intended to respond to that need. It will get women (and other femme-identifying people) up-to-speed on basic carpentry skills, including working with wood, planning, and designing simple projects, and using hand and power tools safely and effectively.
Thank you partnering with us, your support is needed. HHWT new vision of Escuela de Artes Industriales will more students reach their goals in 2022.
Have Hammer Will Travel A.C.
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